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Using +1s for Top Rankings

Is Google Authorship about more than a Plus OneThere’s been some discussion about the power of +1s lately.  One of the questions is how big of a ranking signal is a plus one and the usual response is not much. And I know that Matt Cutts has stated that a +1 isn’t a major ranking signal but I have personal experience that says otherwise.

I want to share how +1′s moved a local listing of a client to the top of page one in the local 7 pack.  I had moved this client to the top of the search results in the past and they were happy and decided not to utilize my monthly maintenance services.  We lost contact and they eventually upgraded their website abandoning the old domain name and creating a new one. As a result they lost their top rankings in the search results.  They were no longer on page one for their key search terms.  So they contacted me again.

While I was debating whether or not to change all of their inbound links to the new URL, I decided to share with my friends on Google Plus that a former client had returned and had lost their top rankings in the search results when they changed their domain name.

In my post I included a link to their Google Plus Local Listing page.  At that time the page had only two +1s. But after my G+ post the number of +1′s grew from 2 to 20. And in the next few days, the local listing had moved from page three to the top of page one where it has been for over a week.  I’ve tested the search results incognito and tested again not logged in to Google to make sure the rankings were real and not just personal search results.

The +1′s seem to be the only factor that could have moved the local listing from page three to the top of page 1 in the search results.  Granted, the local listing had an optimized website and plenty of inbound links.  But it was sitting on page three for quite and didn’t move to the top of page 1 until the bevy of +1′s.

Of course, it will take more than just +1′s on a local business page to move a listing to the top of the search results, but it looks like they can be instrumental in achieving top rankings.


Hangout Etiquette

hangout iconI’ve been watching quite a few Hangouts on Air (HOA) lately and although they are getting better than the early days of hangouts there still seems to be room for simple etiquette improvements which will make hangouts a better experience for everybody.

You Are Always On Camera

The most important thing to remember is that if you are a panelist in an HOA you are always visible whether you are talking and command the large screen or if you are observing and only visible in the small film strip at the bottom of the hangout screen.  Although most people are very good and attentive while not on the large screen there are also a few who are not.

One of the more annoying infractions are the people who think being on a panel is a great time to wolf down a sandwich and chug a Big Gulp while they are on a panel.  We can see you and not everybody eats that gracefully.  A wide angle close-up of somebody munching a hoagie even in the small thumbnail in the film strip lacks a certain professional decor.

Almost as annoying is the person rifling through paperwork or feverishly surfing the Internet.  The thing is, you’ve been invited to a panel and just how professional you are is acutely visible.  I’m not saying that you can’t use the Internet or your local hard drive to find information pertinent to hangout, but it’s only polite to pay attention to the speaker.  Especially, if you are the host.  If you ask a panelist a question and then completely ignore the answer it looks like you don’t care.

I’m sure most people don’t do this on purpose.  It’s just important to keep in mind that whether you are on the main screen or in a thumbnail in the filmstrip people can see you and minor distractions can take away from the overall professionalism of a hangout.


Sound is the next important element.  This used to be a bigger problem.  People would come crashing into a hangout disrupting everybody while they finished conversations, banged drawers, and pounded away at the keyboard.  Fortunately, Google mitigated this problem by automatically turning the microphone off by default as people enter a hangout.  But there is still problems in this area.

Whether you have a fan, tv, or barking dog in the background everybody can hear it.  They can even hear objects being slid across your desktop.  This, by itself, really isn’t that bad but the way most hangouts work the person who is talking (or making noise) is featured in the larger camera feed dominating the hangout.  And there is nothing more distracting than when an expert is dispensing valuable information and their image is interrupted by an image of somebody sniffling, clearing their throat, or making any small noise.

Fortunately the fix is simple.  All you have to do is turn off your microphone in situations when you know you won’t be speaking for awhile.

Take Away

Although for some these suggestions may sound over the top, following them will create a more pleasant and professional hangout experience for both the people on the panel and those watching the HOA.

SEO Made Easy

Relevance and ReputationThere are two core elements of Search Engine Optimization and I’m not talking about on page optimization and off page optimization.  I’m talking about relevance and reputation.


For content to appear in the search results it needs to be relevant to the keywords searched.  If somebody is search for surfboards in Iowa, the keywords surfboards in Iowa should obviously be in the content.


Matt Cutts says the most valuable real estate in a blog post is the subject line.  Keywords should be in the subject line / title of the post.  If it is a webpage, keywords should be in the page title and meta description.

Keywords should also be sprinkled throughout the content in a natural way.  It helps to emphasize keywords in bold or header tags when appropriate.


After Google determines that content is relevant to the search query it has to judge the quality of the content.

Page Rank

In the past Page Rank was a very useful indicator of quality content.  Page rank is based primarily on inbound links.  Google assumes that if quality websites are linking to content on other websites the content is good.

Social Signals

However, now Google is factoring in social signals.  If people comment on a blog post or share it on Social platforms like G+ and Facebook, where it gets more shares, likes, plus ones, and comments it is another vote of confidence.

Author Rank / Reputation Score

Although some SEO pundits deny that Google is scoring writers and using this as a ranking factor, more and more experts are seeing the light and acknowledging this possibility.  If an author has a body of work demonstrating his expertise that receive positive social signals, than the reputation score of the author can be a factor in influencing the ranking of content.  This is similar to page rank in providing Google a vote of confidence about the value and quality of the content.

Relevance and Reputation

It takes both relevance and reputation to get content to appear at the top of the search results.  The content has to be relevant to the search query first.  This is being ignored as many SEO pundits declare just create good content.  It can be the best content in the world but if it doesn’t effectively use keyword so that Google knows the content is relevant to the search query that content will have a tough time achieving top rankings.

After the content is deemed relevant it needs to pass the reputation test.  Google needs to see a vote of confidence.  That can come from page rank, social signals, or author / reputation score.

Understanding Google’s Algorithm

search resultsWe all know that Google tells us that there are more than 200 different signals that are used to determine the ranking of the search results.  We are very familiar with many of these signals like keywords, domain name, page rank, inbound links, longevity of a website, traffic, click through rate, etc.  Each of these signals carry different weight and some signals can be superseded by other signals.  Let me explain.

Longevity is a ranking signal.  A website that has been around for a long time will score points over a brand new website that just came online a few minutes ago.  But obviously the age of a website can’t be the only factor.  Otherwise, new websites would never have a chance.  So Google looks at other signals.  A new website that is getting a ton of traffic and positive social signals can quickly compete and outrank the older website.

Another long established signal is page rank.  A website that has a high page ranking has an easier time of getting its content to rank on page one of the search results than a website with a low page rank.  However, Google has realized that a website with low page rank can also have outstanding content so it is also now looking at other factors like positive social signals and possible the expertise of the author.

I first encountered the flexibility of these shifting Google algorithms in my early days of hands on local SEO.  I worked with many new businesses that were just starting and wanted to be on the first page of the search results in what was then a 10 pack for local listings.

The challenge was that many established business with inbound links already occupied the top positions.  So I turned to other ranking indicators.  I optimized both the local Google listing and the clients website.  Although we were weak in some signals we excelled in other signals and achieved top rankings.

I began to look at the Google algorithm as a cumulative score.  If a client scored low in one area like longevity or inbound links they could overcome that short coming by being stronger with keywords and traffic.

The reason I’m writing this article is to take away the excuses.  I hear knowledgeable people in SEO saying that somebody ranks higher than them because they have a better domain name, or better page rank.

Domain names are helpful.  It is one of the first signals to tell the Google bot what the domain is about, but it’s only that.  It is only a traffic sign on the digital highway that gives Google a heads up on the content in the website.  If that content isn’t relevant to a searcher’s query and pass other algorithmic conditions, Google will not rank it high in the search results.  By the same token, content on another site with a non-related domain name can get top rankings if it excels in other ranking signals.

I know this is an oversimplification, but it is a place to start:

The first goal in top rankings is to make it easy for Google to find your content.  This can be done with domain names, but more often with page titles and meta description.

The next requirement is that your content is relevant to the search words.  If a person is searching for a keyword that keyword should be in your content and more than once.  Google needs to know that your content is relevant to the search terms.  And the more relevant the better.

Finally, Google needs to know that it can trust your content.  This is done by page rank, but it also can be accomplished with positive social signals like sharing, comments, and plus ones.  There is also growing evidence that Google has created a way to rank the expertise of authors.


Video Message – G+ or Skype

Video messaging with SkypeSkype has just announced that it has implemented free video voice message and pundits are declaring that this will redefine visual voice mail.  What’s interesting it that Google Plus has had a form of visual voice mail since day one.  However, Google’s “video voice mail” is rarely talked about and used even less.

Skype’s Free Video Messaging

After considerable time in beta, Skype’s video messaging has just been released.  Users can use Windows, Mac, iPhone, iPad, Android, and Blackberry to record video messages which can be reviewed later by recipients.  If you and your contacts have Skype this could be a useful feature.

My wife stumbled onto Skype’s video messaging just last night.  She planned to Skype with her dad for father’s day but when she called he wasn’t available.  Skype then gave her the option of leaving a video message.  She left a message and sent it.  But then began to think the video message wasn’t clear and wished she could delete it and start over.  However, it was too late, the message was already sent.

I mentioned she should have  used Google Plus’s “Video Messaging”.  She could have deleted her video message and recorded a new one.

Google Plus Video Messaging

Google Plus has had the capabilities to send a video message since it first rolled out, but the feature was hidden away.

To access G+ Video messaging:

  • Click the red Video icon in the regular dialogue box for creating a message.


    Google Plus video messaging

  • On the next screen select Record video.
    option to record video
  • Then follow the easy instructions to record a video.

You can send the recorded video to one person, one or more circles or the public.  Since this is a regular G+ message you have the option of locking the post so that your video recipients can’t send the message to other people.

You could also use this same feature for Video blogging.





SEO for Semantic Search

SEO for Semantic SearchSemantic Search is a hot topic right now and, of course, SEO is just as important to the person who want top ranking in the search results.  So it is only natural that some Internet marketers promote SEO for semantic search.  However, I don’t think semantic search will necessarily impact the best practices for SEO that most SEO consultants have been employing over the last 6 months.  Let me explain.


Semantic Seach

Before we begin, we should take a closer look at semantic search.  Mashable defines semantic search:

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.

Semantic search focuses on the person doing the search.  Google and other search engines would like to know as much as possible about the person searching so that they can deliver the best possible search results.

For example if I have been search for baseball scores and I then search for “Twins” I will get information on the major baseball league Minnesota Twins.  However, if I have been searching for baby names and parenting advice I’m more likely to get info on babies born at the same time.

Semantic search is designed to give people the exact information that they are looking for based on the history of the person searching and the context of the search.

The impact on search is that it will drive more accurate traffic to content. As a result, the actual use of semantic search by search engines shouldn’t really change one’s approach to SEO.

SEO in the ERA of Semantic Search

However, it is true that ranking signals for top search results are changing, not because of semantic search but rather Google’s desire for more accurate indicators.  Google previously put a great deal of weight on the credibility of a website as an indicator in the search algorithm.  But, now they are also factoring social signals.  Many people working in SEO will be able to tell you about G+ having a positive impact on search results.

Two factors seem to be at work.

  • Google Authorship
  • Sharing content or links to content on G+ that get positive social signals -
    +1′s, comments, and shares

It’s becoming very apparent that prolific authors of content that gets positive social signals tend to rank higher in the search results.  As the author’s reputation for credible responsible content grows, their content begins to immediately rank high in the search results without social signals, but rather based on the author’s history.

Keywords As Important As Ever in Semantic Search

But for this to happen, there is one very important critical factor that is overlooked in all the hype for semantic search and social signals being the new SEO, and that is basic SEO.

Keywords are still a very essential ingredient in search optimization.  Google has to know that your content is relevant to the search query and the easiest way for the little Google bot to do that is that if keywords in the search query are also featured in the content.

It is still helpful to Include keywords in:

  • page title
  • h1 or h2 tags
  • mentioned at least two times in the text

Bottom Line of SEO and Semantic Search

Yes, semantic search is growing.  Semantic search returns searches relevant to the searchers history and context of the search.

The best SEO techniques are the one’s you should already be using.

  • Set up Google Authorship
  • Create a body of content that demonstrates your expertise
  • Create relationships on G+ that will interact with your content
  • Create content relevant to a searchers query by using appropriate keywords
  • Share your content on G+ for many indexing and social interaction


House Call Doctor NYC

A doctor who makes house callsOne of the benefits of my job as an SEO consultant is the amazing people I get to meet.  Recently I met Dr. Pam Barton, a physician in New York City who is a doctor who makes house calls.  Up until talking to her I thought house calls were a thing of the past.  But after working with Dr. Barton I’ve discovered that physician home visits are making a come back.

House Call Doctors in New York City

With an aging population and more and more people being confined to bed and unable to travel to a doctor’s office a few doctors in New York and across the country are again making house calls.  In fact, Dr. Barton, only does house calls.

Although she treats a wide range of problems for the frail patient of any age who is unable to visit a doctor’s office, many of her patients are older and near the end of their life.  Dr. Barton lovers her work and says she provides thoughtful assessments and sensitive care to those dealing with difficult and sometimes life-limiting illness.  When a cure is no longer possible she works at simply providing comfort and increased well being. She also works closely with families in these trying times and helps guide them through the ordeal.

Dr. Barton takes the stress out of health care.  She does everything from homes visits, to managing medication, ordering medical equipment, coordinating care with nurses and other medical professionals, and if need be long term placement and end of life care. Reading her website I came to the conclusion that this is a person who can take care of everything.  If I had a loved one sick and bedridden in NYC, she would definitely be the type of doctor I would caring for her.

House Call Doctors a Growing Trend

After talking to Dr. Barton and her new approach to a bygone way of practicing medicine I did some research and discovered that there were other doctors not only in NYC but across the entire nation offering the same services, even in my small town of less than 200,000 people.  It’s like the more things change, the more they stay the same.  Bottom line, it’s good to know that if needed, doctors who make house calls are available.





Will #Hashtags Improve Your Author Rank

Will hashtags improve author rankPutting aside the debate on whether Author Rank is already here or not, there is no doubt that Google is working on identifying quality authors who are experts in their field.  Matt Cutts has alluded to this more than once in the past few weeks.  The question I want to ponder is will hashtags improve your author rank.

With the latest upgrade of Google Plus we saw hashtags promoted to a bigger row.  Now when you create a G+ post and add a hashtag, Google will feature the hashtag in the upper right corner of the post.  In fact, a total of 3 hashtags can be featured here and if you don’t supply a hashtag Google may assign a hashtag for you based on the keywords featured in your post.

The hashtags are links and allow readers of your post to click and get more information on the topic.  It is an easy way to categorize the content and allow people to find similar content.

But I think the hashtags are doing more than categorizing content.  I think they are also categorizing the writer.  In a world where Google wants to find and organize all information a hashtag associated with an author is an easy way to paint a picture of what the author is all about, his area of expertise, and assign author rank.

If the author has numerous posts with a hashtag for #authorrank and that content is well received in the social community Google can assume that the author might be an authority on Author Rank.  On the other hand, if there are numerous hashtags for #seo and only one or two for author rank, Google may rightly assume that author is more of an authority on SEO than author rank.

Now nobody knows for sure what will comprise the Google algorithm for author rank, but I suggest you help Google categorize your content and your area of expertise by using hashtags.  If Author A has a hundred posts with the hashtag #authorrank and Author B only has one post with the #authorrank hashtag, Author A is likely a bigger authority on author rank.  So identify your area of expertise and authority, start posting about it and using concise hashtags.

The Most Important Ingredient of Social SEO

Ingredients for SEOLet’s cut right to the chase and save a lot of time.  The most important ingredient of social SEO is basic SEO.  I know there are a lot of people saying that traditional SEO is dead or that the new SEO is social.  But neither of these statements are completely accurate.

Social SEO

It is true that Search Engine Optimization is changing.  Google is obviously using new and different signals to determine how to rank content in the search results and social signals are playing a huge part.  It has been well documented that content from other sources like blogs, videos, and websites that are shared on Google Plus and get positive feedback in the form of +1′s, comments, and shares get a boost in the search results ranking.  But if a person thought “social” was the only important element in achieving top rankings in the search results they would be badly mistaken.

The Most Important Ingredient

The most important ingredient in SEO whether it be traditional SEO or the new Social SEO is still basic SEO.

Let me explain.

When people search for information on the Internet, the only thing they have to work with is words.  They will type one or more words into the search box.  Google, or any other search engine, will then search and return the most relevant content for the keywords searched.

One of the easiest ways for Google to determine if the content is relevant to the search query is if the content has the same keywords.  As obvious as this sounds, I think many people are ignoring this.  I hear so called experts saying don’t worry about keywords.  Although it’s true that we shouldn’t obsess over keywords, nor use keywords unnaturally in our content, the absolute fact is that keywords are usually essential for top rankings in the search results.

There are best practices on using keywords.

  • Keywords in the page title
  • Keywords in Header tags
  • Keyword in content more than once
  • Keywords in page description

After the content is determined relevant by Google, the search engine then has to determine the most reliable content or said another way, the best quality content.

Social SEO as a Ranking Indicator

In the past one signal of the reliability of content was Page rank.  Google assumed that if many sites were linking to specific content that content in all probability was quality content.  Google still uses this search indicator but has also added social signals.  Google now looks at how real people respond to content.  They want to know if the content is popular.  Do people respond to it with +1′s, comments, and shares?  If the content is getting a lot of social attention Google considers this as part of the Google algorithm that determines the ranking in the search results.

However, this element will not come into play unless Google first determines the content is relevant to the search query. So it’s basic SEO first;  making your content relevant to a specific search query.

Where’s the Google Juice

G+ Tourist Searching for Google JuiceMeet the G+ Tourists.  They live over on Facebook.  That’s where they play and work with their friends and family.  That’s where they strive to grow their fan base.  But lately they’ve been hearing about the wonders of Google Plus.  And what attracts them the most is that they’ve heard there is a mysterious benefit of participating on Google Plus, a Google juice, which will help their content rank higher in the search results.

The G+ Tourist

So, almost as if on a pilgrimage, they trek over to Google to dip their toes in the mysterious powerful waters of Google Plus.  They make a few posts and eager watch their blog posts to see if they begin to rank higher in the search results.  Some people say they see a slight improvement but many are leery that this so called Google Juice even exists.  They see no improvement in their search results and nobody clicks on their promos and calls to action.  They declare Google Plus a ghost town.

The problem is they don’t understand Google Plus.  Now, I’m not faulting these tourists.  Most of us here on Google Plus started on Facebook.  It met certain social needs.  But to take advantage of what Google has to offer you have to understand it.

Google Plus can help improve the rankings of your content in the search results.  But it doesn’t just happen by visiting Google and sharing a few posts or accumulating hundreds or even thousands of followers.  Basic SEO principles are still at work.

Personal Search Results

We will start with personal search results.  Since Google introduced Search Plus Your World the search results can now include posts from G+.  But there are two very important caveats.

The first is that in most cases only the people that have you in a circle will see your Google Plus posts in the search results.  True, it is possible for everybody in the world to see your public G+ post, but you have to be a  pretty heavy hitter with a lot of clout for your personal Google Plus post to appear in the regular search results.  For most of us, only the people who circle us will see our Google Plus posts and they will be identified with a feint grey icon.

The second requirement is that the post include keywords relevant to the search terms.  It’s just like regular search.  If somebody is searching a specific word or phrase, it is important that word or phrase is at the beginning of the post.  As obvious as this seems, so many people don’t include keywords that Google can latch onto when returning search results.

Regular Organic Search Results

However, the real benefit of Google Plus is the ability to improve the rankings of our blog content.  But again, our blog content isn’t just going to start ranking higher by randomly posting about miscellaneous topics on Google Plus. To get top rankings the blog content should be optimized.  There are two elements of Google search.


The first is relevance.  For Google to return content in the search results it has to be relevant to the search query.  Again if somebody is searching a specific word or phrase, that keyword or phrase should be in your content.  Google has to know your content is the most relevant to the search string to position your content at the top of the search results.  All the Google Plus activity in the world isn’t going to change this.  Google is staking it’s reputation on returning the most relevant answer to a searchers question.


The content has to also be good.  This is where Google Plus helps. It helps measure the quality of the content.

In the past Google determined the quality of content by the quality of a website, essentially Page Rank.  One measurement was how many inbound links a website had.  Google thought that if a site had many inbound links, especially from reputable sources, the site must be good.

Now Google is also including social signals. So the key to Google juice is to share your blog content on Google Plus so that people can vote on it in the form of +1′s, comments, and by sharing it.

When you share your blog post it is immediately indexed in Google’s search results.  The more relevant and reliable your content is the better it will rank in the search results.

How to Get Google Juice

So to give your content a Google Plus boost

  • Start with optimized content with relevant keywords
  • Create relationships in Google Plus. A network of people who will interact with the content you post.
  • Create a Google Plus Post and link to your content so people can comment on the content, give it +1′s and share it.

It may happen very quickly or take awhile, but as your content receives positive social attention it will start climibing up the rankings.